.... Regulación asimétrica y preponderancia .. Asymmetric regulation and “preponderance” ....
.... Avances sobre la competencia en Radiodifusión de México.. Developments on competition for Broadcasting in Mexico....
.... Es evidente que las medidas de preponderancia establecidas en el sector de Radiodifusión han tenido un efecto directo en la prestación de servicios del agente económico preponderante ( AEP), teniendo resultados inmediatos palpables, particularmente en la compra de contenidos y anuncios publicitarios. .. It is evident that preponderance-related measures established for the Broadcasting sector have had a direct impact on the provision of services by the Preponderant Economic Agent (PEA), looking at immediate tangible results, particularly in the purchase of contents and advertisements.
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It is evident that preponderance-related measures established for the Broadcasting sector have had a direct impact on the provision of services by the Preponderant Economic Agent (PEA), looking at immediate tangible results, particularly in the purchase of contents and advertisements.
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La caída del mercado publicitario, adicionado a la caída de las audiencias televisivas, finalmente está teniendo un efecto adverso en la industria creativa del país, dejándose de producir muchas horas de contenidos a nivel nacional. La industria creativa del país claramente requiere ser impulsada y retomar el liderazgo que tenía hace unos años a nivel internacional, y por tanto es esencial que el sector de la radiodifusión no se siga viendo afectado por medidas que tienden a sobre regularlo y hacerlo menos competitivo con el efecto directo que se ha visto en los últimos meses para los demás sectores que en gran medida dependen de la radiodifusión.
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The reduction of the advertising market added to a decrease in television audiences has finally showed an adverse effect on the country's creative industry, resulting in a decrease of many hours of content-production nationwide. The country's creative industry clearly needs to be driven to regain the leadership that had some years ago at an international level. Therefore, it is essential that the broadcasting sector stops being subject to measures that tend to over-regulate it while making it less competitive with the effects we have seen over the last months in other sectors largely dependent on the broadcasting industry.
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.... El IFT no debe perder de vista que la función principal de la radiodifusión es tener la posibilidad de adquirir el mayor número de contenidos posibles, y transmitirlos de manera rentable y gratuita a sus audiencias. La competitividad del sector se debe sustentar por tanto en el fortalecimiento de los radiodifusores para poder continuar sirviendo a sus audiencias quienes a través de ellos obtienen la fuente principal de contenidos, particularmente porque estos no tienen costo de acceso alguno para ellos. ..
The IFT should not lose sight of the fact that the main function of the free-to-air broadcasting industry is to have the possibility of obtaining as many contents as possible in order to pass them on to audiences in a cost-effective manner while remaining free of charge. The competitiveness of the sector must therefore be based on strengthening the broadcasters in order for them to keep on serving their audiences, to whom they are their main source of contents, particularly because they come free of charge. ....